SNK, Prophet: Swiss Financial Market Services becomes the Six Group
The merger of major financial market companies to form Swiss Financial Market Services in early January has now evolved into a brand: Six Group is the name of the new service provider, which sought advice from SNK and Prophet on brand strategy and branding.
At the beginning of January, the SWX Group, Telekurs Group and SIS Group merged to form Swiss Financial Market Services, which has now also become a joint brand: with immediate effect, the company will operate as the Six Group, with Six standing for Swiss Infrastructure and Exchange. The Group was advised by the branding agency Scholtysik Niederberger Kraft (SNK), which designed the brand strategy and created the new image together with the brand strategy consultancy Prophet.
According to the press release, the new brand is intended to emphasize the Group's commitment to customer needs and its expertise, which aims to provide impetus with its forward-looking strategy. It will also stand for traditional Swiss values such as stability, trust and precision, as well as for openness to the world and technological expertise. The new Six Group logo can already be seen on the building of the Swiss Stock Exchange in Zurich. The Six Group is a cornerstone of the Swiss financial center infrastructure and offers its services worldwide.
According to the press release, the new brand is intended to emphasize the Group's commitment to customer needs and its expertise, which aims to provide impetus with its forward-looking strategy. It will also stand for traditional Swiss values such as stability, trust and precision, as well as for openness to the world and technological expertise. The new Six Group logo can already be seen on the building of the Swiss Stock Exchange in Zurich. The Six Group is a cornerstone of the Swiss financial center infrastructure and offers its services worldwide.
