OgilvyOne invites to an Italian evening with Dr. Oetker

The OgilvOne agency has implemented a promotion for Dr. Oetker under the motto "An Italian evening" to promote brand loyalty and increase sales. According to the press release, sales of Pizza Ristorante will be supported by a collection campaign, which will be launched with advertisements and a flyer. An online photo competition is also being held at Ristorante.ch. Interested parties can take part by having their picture taken as part of a photo wall at train stations in various Swiss cities. The winner will be determined by a vote on the website, with a send-a-friend function further increasing the chance of winning the main prize.
The promotion kicks off with the live launch of the website on August 27 and an initial advertisement in the Coop newspaper. The photo wall will go on tour from August 27 to September 2, starting at Zurich main station. A banner campaign, Google Advertising and integration into the Coop newsletter should ensure the necessary attention from the target groups.