Springer: Joint marketing of observers and program media
Axel Springer Switzerland is consolidating its marketing activities: The sales organizations of the Beobachter Group and Programm-Medien are being merged.
The joint sales team, headed by 44-year-old Sandra Peiti, will be responsible for marketing the print and online activities of Beobachter, Beobachter Natur, Tele, TV-Star, TV2 and TVvier. In addition, the "Millionen-Kombi", consisting of Beobachter, Tele and TV-Star with around 1.5 million readers, will also be further developed.
Christoph Salathé (41), Bern/Basel, will strengthen the existing teams in the Bern/Basel area. Beat Leuenberger (45) will be responsible for agency management and will also take over as Deputy Head of Advertising Market. René Renggli (46) will continue to look after the Zurich/Central Switzerland region, Christian Grass (43) will be responsible for the Zurich North/Eastern Switzerland/Ticino region and Brigitte Lopez (47) will continue to look after French-speaking Switzerland.
Christoph Salathé (41), Bern/Basel, will strengthen the existing teams in the Bern/Basel area. Beat Leuenberger (45) will be responsible for agency management and will also take over as Deputy Head of Advertising Market. René Renggli (46) will continue to look after the Zurich/Central Switzerland region, Christian Grass (43) will be responsible for the Zurich North/Eastern Switzerland/Ticino region and Brigitte Lopez (47) will continue to look after French-speaking Switzerland.
