APG: Eichhof by day and night
APG has placed lenticular posters for Eichhof’s Bügelbräu at the Lucerne train station. As people walk by, the image changes—from day to night.
"We Central Swiss love ironing," is the message, based on the traditional iron-on caps on beer bottles. "Even after work," can be read on the second motif. The posters in F200 format can now be seen at a total of three locations in Lucerne station.
Responsible at Eichhof: Patrik Widmann, Stani Imboden. Responsible at APG: Robert Vego, Jean-Pierre Roeder, Thomas Macho. At MediaPlus: Urs Rueb, Sebastijan Horvat. At Lesch & Frei advertising agency: Thomas Lüber.
