Last but not least: Of superhuman people

If it weren't for Rafael Nadal, Roger Federer would still be considered an alien. One who can do things with a felt ball and gut strings that no one can imitate. A ball poet, a godlike being, at least in his field. Michael Jordan had the same status in basketball. Diego Maradona in soccer. And Tiger Woods in golf. A new Internet commercial for the latest edition of the computer game named after him, "Tiger Woods PGA Tour 09," alludes precisely to his uniqueness. Roll film: Woods' golf ball lands in a pond, in the middle of a water lily. In a place that would be out of reach for any player. But not for Woods. He briefly analyzes the situation, takes off his shoes, gently places one foot on the surface of the water, and walks - like Jesus - across the water. There he calmly sends the ball into the hole with a single stroke.
It's a clever way of using a rather inconspicuous person off the course, who has already starred in dozens of commercials - Woods has contracts with Nike, Buick and Gillette, among others - as an advertising figure yet again. Maybe he'll actually find his way into the Bible on the next run. Incidentally, the idea for the clip came from a gamer: a year ago, user Leviator25 had revealed in a YouTube film that you could walk across water in the previous version of the game. And so now the creatives have discovered the Internet answer movie as a new form of advertising. We'll stay tuned.
(Image: Keystone)