Kreisvier promotes new summer program of Radio Basel 1

During the vacation months, Radio Basel 1 broadcasts a special summer program. Kreisvier developed a campaign for this in which the station's oval logo is transformed into a surfboard. The modified branding as a surfboard on a sandy beach is intended to evoke lightness, freshness and a summer mood, according to a statement from the agency. With an additional Hawaii frame, the motif also serves as a promotional ad. This means that even short-term events can be implemented within a few hours.
The advertisements are used as advertising media during the summer months.
Responsible at Radio Basel 1: Jenny Settembrini (Director Media Partnerships/ Events/ Promotion). Responsible at Kreisvier Basel: Sven Kahler (AD), Marcel Bitter (graphics), Gerald Mink (text/concept), Christian Jost-Cellarius and Angie Stubauer (consulting)