Last but not least: Coop resorts to Plan B
Coop has launched a new product line. With 50 products, «Plan B» is designed to appeal to young people between the ages of 15 and 25. This means the major retailer now offers product lines for nearly every lifestyle.
Coop has launched a new product line. "Plan B" is intended to appeal to the group of young people between the ages of 15 and 25 with 50 products such as meatballs, Turkish pizzas, hamburgers, ravioli, bircher muesli, toast sandwiches, fruit mixes, various desserts, energy drinks and green tea. According to the company's own advertising, it is the "young and inexpensive line" and is expected to be a success, because "young people are already under time pressure and want to eat quickly," as Coop spokesman Nicolas Schmied told the Berner Bund.
With Plan B, the wholesaler now offers 24 product lines for almost all styles and tastes, for every lifestyle and trend and for almost all stages of life. There's My Baby for babies, Jamadu for children, Plan B for teenagers, Fine Food for the better-off, Prix Garantie for the worse-off, Naturaplan or Ökoplan for the environmentally conscious, Weight Watchers for the fat, and Jamie Oliver for the trendy gourmets. The whole program, from the cradle to the grave. Almost. What's still missing is the line for seniors. Why not Geronto plus?
With Plan B, the wholesaler now offers 24 product lines for almost all styles and tastes, for every lifestyle and trend and for almost all stages of life. There's My Baby for babies, Jamadu for children, Plan B for teenagers, Fine Food for the better-off, Prix Garantie for the worse-off, Naturaplan or Ökoplan for the environmentally conscious, Weight Watchers for the fat, and Jamie Oliver for the trendy gourmets. The whole program, from the cradle to the grave. Almost. What's still missing is the line for seniors. Why not Geronto plus?
