SF Design: FIFA World Cup campaign developed
SF Gestaltung developed the 2010 FIFA World Cup campaign for Swiss television. Based on the tagline «SF FIFA World Cup 2010 – Awesome Soccer,» the agency created a comprehensive creative package consisting of promotional trailers and openers.
Based on the concept and look of the on-air campaign, all communication media were adapted for print and web. HD Suisse and RTS are also involved in this national project and have taken over the campaign from SF. The image campaign was launched in two stages from May. In the first phase, African big game conquered Ascona, Geneva, Bern and Zurich. The second part, which has been broadcast since the start of the World Cup, shows a football journey from Switzerland to Johannesburg, where the final match will be played on July 11, 2010.
Responsible at Swiss Television: Alex Hefter (CD), Patrick Arnecke (Head of On Air Design/Direction Opener), Cordula Gieriet (AD), Alex Marchet (Head of On Air Promotion), Jürg Dummermuth/Florian Heger (Compositing, 3D-Animation, VFX & Postproduction) , Tiny Bernhard, Sven Volz (Concept). Film production Opener & Idents: Encore Pictures, Zurich. Film production Promotrailer: Millertimeproductions Hamburg.
