Bush as comedian on Lake Zurich
AY&R brought the SonntagsZeitung to the festivals.
The festival summer is still in full swing and so is the sponsorship. The SonntagsZeitung of Zurich-based Tamedia is involved in the Orange Cinema and the Montreux Jazz Festival, among others. AY&R has come up with a commercial and a poster motif to match each event. These are intended to further establish the SonntagsZeitung's babushka campaign.
"Tremendous reactions"
At the end of US President George W. Bush's term of office, the ad once again addresses an issue that will long outlast his presidency: the war in Iraq. And the poster subject takes an ironic look at the favorite toy of bad boys: the electric guitar.
"The response has been tremendous," says Markus Gut happily. Many people want to have the film on their computer or cell phone, and the poster "is also constantly being ordered by fans". It follows on from the success of the first subjects, which have already won a shortlist place in Cannes.
Andreas Panzeri
"Tremendous reactions"
At the end of US President George W. Bush's term of office, the ad once again addresses an issue that will long outlast his presidency: the war in Iraq. And the poster subject takes an ironic look at the favorite toy of bad boys: the electric guitar.
"The response has been tremendous," says Markus Gut happily. Many people want to have the film on their computer or cell phone, and the poster "is also constantly being ordered by fans". It follows on from the success of the first subjects, which have already won a shortlist place in Cannes.
Andreas Panzeri
