Gifts keep customers coming back
Rod and Sanitas are ready for the fall premium season.
Following a successful merger with Wincare and just in time for its 50th anniversary, Sanitas, Switzerland's fourth-largest health insurer, is giving itself a new look. This will be visible to the general public for the first time in the current premium fall. The Zurich agency Rod Kommunikation has developed a multi-stage, integrated campaign that focuses on the price advantages of Sanitas' clever insurance products and positions the brand as a health insurer with an excellent price-performance ratio. "Intelligent insurance solutions that take account of contemporary lifestyles naturally also include attractive premium savings models and discounts," explains Valentin Hüsser, Head of Strategic Marketing at Sanitas.
The basic idea of the campaign: this message is dramatized using small and big dreams, visualized as green-wrapped gifts. The motto "More money left over for everything that moves you" is supported by a far-reaching campaign that is staged on numerous channels. This includes internal communication, TV commercials, posters and advertisements, promotions, online activities and a direct marketing concept aimed at families.
The campaign begins with the TV commercial. Further measures can be seen in the course of the fall. (pan)
The basic idea of the campaign: this message is dramatized using small and big dreams, visualized as green-wrapped gifts. The motto "More money left over for everything that moves you" is supported by a far-reaching campaign that is staged on numerous channels. This includes internal communication, TV commercials, posters and advertisements, promotions, online activities and a direct marketing concept aimed at families.
The campaign begins with the TV commercial. Further measures can be seen in the course of the fall. (pan)
