Hasenfeld for Swisslos: sports betting enters the next round
Swisslos is offering football fans countless bets for the World Cup. Hasenfeld Zürich has implemented various communication measures for the promotion - with the dream football couple Gilbert Gress and Baschi in the leading role.
Gilbert Gress and Baschi can be seen in two new TV commercials, in advertisements and at the POS. They can also be seen on banners, in the online betting game and in an online mail campaign in which recipients are motivated to bet and place bets with vouchers. At the same time, the Goalgetter 2010 World Cup betting game is entering its second round. On Goalgetter2010.ch you can follow daily where you stand in the current ranking of the first betting round and how you compare with Baschi and Gilbert Gress.
Responsible at Swisslos: Doris Rechsteiner (Head of PM Sports Betting), Kathrin Jakob (Product Management Sports Betting), Jyri Pasanen (Director), Anita Baumann (Photo). Production: Onfilm. Media: Mediaplus. Agency: Hasenfeld Zurich.
