Baslers hear differently
Radio Basel 1 has been relaunched. Kreisvier is promoting the station.
Not only Zurich adults, but also the people of Basel love a good mix from the airwaves. Since September 1, Radio Basel 1 has been sounding different. With a fresh program under the slogan "Your radio - closer to you", the local radio station is responding even better to listeners' needs. The relaunch is accompanied by an image campaign with the campaign claim: "It's all about the right attitude: 101.7 MHz."
The ideas were created by the Basel agency Kreisvier. They feature people who show the right attitude even in unfavorable situations. Product advertisements are used to substantiate the offers, such as the new morning show "Born und Bachmann".
The adaptation of the program was preceded by extensive studies in all areas of activity. This resulted in a stronger focus on listener proximity, information and service. The campaign, which aims to position the station close to listeners and specifically promote the new program, works with advertisements, posters, cine-picture, radio and TV commercials. Radio 1 is now a company of Basler Zeitung Medien. (pan)
The ideas were created by the Basel agency Kreisvier. They feature people who show the right attitude even in unfavorable situations. Product advertisements are used to substantiate the offers, such as the new morning show "Born und Bachmann".
The adaptation of the program was preceded by extensive studies in all areas of activity. This resulted in a stronger focus on listener proximity, information and service. The campaign, which aims to position the station close to listeners and specifically promote the new program, works with advertisements, posters, cine-picture, radio and TV commercials. Radio 1 is now a company of Basler Zeitung Medien. (pan)
