Last but not least: Star TV, a blessing for all football-stricken women
The World Cup is the ultimate media spectacle. One bold Swiss TV station is standing up to this craze: Star TV has declared itself a «World Cup-free zone» and is offering an alternative lineup for all women fed up with soccer.
Paul Grau, owner and managing director of Star TV, is convinced that there are only two ways for a television station to make a name for itself during the World Cup: either with excellent, seamless coverage of the major event or with clear counter-programming. The Swiss private broadcaster has opted for the second strategy: from June 11 to July 11, Star TV will be broadcasting background reports on what it describes as "the most popular films for women" during prime time. Courageous! The battle for the remote control has begun...
Here is the alternative program:
Monday, June 14, 10
20:00-22:00
Making of City of Angels
Tuesday, June 15, 10
20:00-22:00
Miss Earth contest
Wednesday, June 16, 10
20:00-22:00
Making of What women want
Thursday, June 17, 10
20:00-22:00
Making of Like a single day
Friday, June 18, 10
20:00-22:00
Making of Did you hear about the Morgans?
