Ruf Lanz explores the origins of the company founder for Real Clean
The owner of the cleaning company Real Clean was born in Naples and later emigrated to Switzerland to keep the country clean. Ruf Lanz used this fact as the hook for Real Clean's first branding campaign.
The Kloten-based service company Real Clean cleans offices, surgeries, restaurants, factories and businesses of all kinds with its 110 part-time and full-time employees. The company was founded by Toni Romano. The boss of Real Clean was born in Naples and later emigrated to Switzerland to ensure cleanliness here.
Ruf Lanz used this fact as the hook for the first image campaign for Real Clean. The motifs allude to the problem of dirt in Naples. True to the motto: since Real Clean boss Toni Romano emigrated to Switzerland, the city of Naples is simply no longer the same.
The subjects appear in double-page and half-page spreads in selected business and SME magazines.
Responsible at Real Clean: Toni Romano (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Markus Ruf (Text), Michael Gassler (Consulting). Photos: Keystone.
Ruf Lanz used this fact as the hook for the first image campaign for Real Clean. The motifs allude to the problem of dirt in Naples. True to the motto: since Real Clean boss Toni Romano emigrated to Switzerland, the city of Naples is simply no longer the same.
The subjects appear in double-page and half-page spreads in selected business and SME magazines.
Responsible at Real Clean: Toni Romano (overall responsibility). Responsible at Ruf Lanz: Markus Ruf, Danielle Lanz (Creative Direction), Marcel Schläfle (Art Direction), Markus Ruf (Text), Michael Gassler (Consulting). Photos: Keystone.
