Maxomedia realizes campaign for SBB Navi Go
The Maxomedia agency, based in Zurich and Bern, has realized a national, cross-media campaign for SBB. It advertises SBB Navi Go, a mobile timetable for on the move.
The Maxomedia agency, based in Zurich and Bern, has realized a national, cross-media campaign for the Swiss Federal Railways SBB. The campaign advertises SBB Navi Go, a tool that allows users to check the timetable and access real-time information on rail traffic on their cell phone.
According to a press release issued on Thursday, rail posters on IC trains, pocket timetable advertisements, articles and advertisements in various commuter newspapers will draw attention to the cell phone service in conjunction with a competition. The campaign will be communicated online on the SBB Mobile World microsite and supported by newsletters, SMS alerts and banners. A promotion in seven Swiss Railcities complements the campaign.
According to a press release issued on Thursday, rail posters on IC trains, pocket timetable advertisements, articles and advertisements in various commuter newspapers will draw attention to the cell phone service in conjunction with a competition. The campaign will be communicated online on the SBB Mobile World microsite and supported by newsletters, SMS alerts and banners. A promotion in seven Swiss Railcities complements the campaign.
