Swiss television on an Olympic August high
Top athletic performances, such as those by Michael Phelps or Usain Bolt, attract a great deal of public interest: Thanks in large part to the Summer Olympics in Beijing, Swiss television achieved an average all-day market share of 35.2 percent in August 2008.
Top sporting performances such as those of Michael Phelps or Usain Bolt attract a large audience: Thanks in particular to the Summer Olympics in Beijing, Swiss television achieved an average market share of 35.2 percent for the whole day in August 2008. This puts the channel's ratings 2.6 percentage points above the same month last year.
