Butter thief holes Floralp posters
The new posters from the butter manufacturer Floralp went up today. Some of them have a huge hole right through the billboard because the butter thief struck.
As of today, the new posters of butter manufacturer Floralp can be seen at 800 billboard locations in Switzerland. The posters show slices of bread spread with Floralp butter. However, on 60 of these posters, placed in seven large Swiss cities, a large hole yawns. And it's right through the billboard. The reason: a butter lover has eaten the inside of the pictured slice of buttered bread, and now only the crust remains.
The poster campaign was designed by the Zurich advertising agency Spillmann/Felser/Leo Burnett (SFLB). It was realized in collaboration with the Swiss Milk Producers Association Swissmilk, APG Allgemeine Plakatgesellschaft and Clear Channel Plakanda. The implementation required unusual effort: 60 poster sites had to be specially converted for the transparent sandwich posters.
However, anyone who spots one of these eye-catching butter sandwich posters need not fear a national butter thief, Floralp writes on its website. Floralp butter will continue to be available in all grocery stores.
The poster campaign was designed by the Zurich advertising agency Spillmann/Felser/Leo Burnett (SFLB). It was realized in collaboration with the Swiss Milk Producers Association Swissmilk, APG Allgemeine Plakatgesellschaft and Clear Channel Plakanda. The implementation required unusual effort: 60 poster sites had to be specially converted for the transparent sandwich posters.
However, anyone who spots one of these eye-catching butter sandwich posters need not fear a national butter thief, Floralp writes on its website. Floralp butter will continue to be available in all grocery stores.
