#DiniWält: Stämpfli is looking for explorers for Jungfrau Region Tourism
With the digital campaign #DiniWält, Stämpfli is launching location marketing for the Bernese tourist destination with a combination of partner offers, competition and user-generated content.
On the newly launched landing page Discover.jungfrauregion.swiss is all about experiences - after all, they are at the origin of the Jungfrau Region's established positioning "Unique. Diverse.". With #DiniWält, this positioning is now supplemented by the involvement dimension. The aim is to make it possible to advertise seasonal offers from partner destinations in a playful way.
If you want to become an explorer, you can put together your own world in the Jungfrau Region from the various experiences and increase your chances of winning by sharing them via digital channels or the postcard API. Winners are then accompanied by a team of reporters during their free week's stay. This will result in experience reports that will enrich the website as content.
With the label #DiniWält, the basis for expanding the brand story and positioning of the Jungfrau Region with its resort partners was created. The website and the competition mechanics also offer all the prerequisites for a multi-year, dynamic campaign. Together, this should create a USP that unleashes not only current but also future marketing potential.
The strategic brand positioning with the label #DiniWält was developed by Stämpfli Kommunikation together with the marketing team of Jungfrau Region Tourism. On this basis, the digital agency Eyekon developed a campaign concept with competition and landing page, which was implemented by the technology partner RTP.
Responsible for Jungfrau Region Tourism: André Wellig (Marketing Director, Member of the Executive Board), Monika Neiger (E-Commerce Team Leader), Mara Kurz (Multimedia Producer). Responsible at Stämpfli Kommunikation: Rolf Loepfe (Head of Communications Agency), Joël Hummel (Head of Consulting), Rahel Grünig (Creative Director), Monica Masciadri (Senior Consultant), Benjamin Scheurer (Art Director). Responsible at Eyekon: Thomas Egloff (Creative Director), Thomas Imhof (Project Management), Cédric Knapp (Project Management), David Darx (Art Director), Daniel Holler (Design), Dominik Szakacz (Design), Kaori Miyanishi Reitinger (Frontend), Nicole Leiser (Frontend). Responsible at RTP: Lukas Rüegg (technical consulting and conception), Roman Villiger (technical project management), Steffen Hastädt (technical management), David Höckele (backend), Andreas Steiner (backend), Yannis Viol (backend).
