Matter & Gretener creates another TV commercial for natural gas

The Zurich-based advertising agency Matter & Gretener has produced another TV commercial for natural gas. The main message is that natural gas is environmentally friendly.

Matter & Gretener has added another TV commercial to the natural gas image campaign that has been running since this spring. The Zurich-based advertising agency announced this in a press release on Tuesday. The commercial shows an idyllic mountain lake, under the surface of which a group of fish form a natural gas leaf. As in previous commercials, the green leaf as a key visual is intended to convey the clear but also emotional message that natural gas as an energy source protects the environment.
Responsible at Matter & Gretener: Daniel Matter (Creative Direction), Dominik Imseng (Text), Jochen Hennecke, Leonie Bachmann (Consulting). Panam, Zurich (film production). Südlich-T, Munich (3D animation). Alex Kirschner, Zurich (music).
Responsible at the Swiss Gas Industry Association: Urs Zeller (Head of Marketing), Daniel Bissig (Head of Advertising).

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