Wirz Design Lab further develops visual appearance of Swisscom
Wirz’s Design Lab, in collaboration with Swisscom, has further developed the visual language and created new design elements. The result is the overarching concept «Graphic meets Light,» which is being implemented step by step.
Light enables us to get going. When light hits us, we feel ready. That's the basic idea behind Swisscom's new Bildwelt concept. Reduced photo backdrops are designed to draw attention to the character and personality of the people portrayed in the picture. The brand colors are used in the image composition to match the time of day and round off the overall image.
In addition, the graphic brand elements were supplemented and further developed. Light and shadow are stylistic elements that extend from photography and moving images to the graphic elements. The focus of the concept is on light applications on colored surfaces. Light cones and shadows ensure that the concept is also recognizable in purely graphic implementations. Within the Swisscom color world, Wirz created new matching backgrounds as well as a set of rules for their application.
The concept has been developed over the last 12 months for use at all communication levels. The new assets are being implemented step by step.
The visual identity was developed by Wirz's Design Lab. Under the direction of Head of Design Artur Faria and ECD Lorenz Clormann, the existing design assets were analyzed and classic codes were broken up. The result was an innovative visual language that gives Swisscom even more independence and makes it ready for the future.
Responsible at Swisscom: Christoph Timm (Head of Marketing Communications), Olaf Geuer (Head of Branding), Patrizio Pivirotto (Project Manager), Jürg Brauchli (Creative Director), Pascal Frey (Creative Director Brand), Daniel Accola (Art Director), Thomas Rohrer (Art Director). Responsible at Wirz: Lorenz Clormann, Artur Faria, Luigi Vitiello (creation); Fabienne Belci (consulting); Thomas Peller, Yussef Serrat, Karin Gartmann, Angelo Mabellini (media realization) Andrea Bosshard, Anina Eugster (production); Efex GmbH (motion design); Thomas Stocker (2D/3D artist). 316tn (Programmatic). Ast and Fischer (prepress). Setaprint (printing). Responsible at Stories: Pascal Walder (film), Johannes Diboky (photography), Debby Caplunik (production).
