Professional mountain biker Sina Frei becomes Lidl brand ambassador
Lidl Switzerland and Zurich mountain biker Sina Frei are entering into a partnership. The retailer will be the professional athlete's new main sponsor and support her in her career.
Lidl brand ambassadors Christian Stucki, René Schudel, Anita Buri and Samuel Giger have now been joined by Zurich-based professional mountain biker Sina Frei. The 23-year-old professional athlete is now on the road as a brand ambassador for Lidl Switzerland and is being sponsored by the retailer.
Frei discovered her passion for mountain biking back in 2009 and has been racing as a professional since 2017. In her still young career, Sina Frei has already celebrated numerous successes.
"I am delighted to be supported by a sports-minded company like Lidl Switzerland," Sina Frei was quoted as saying in a statement. "We both strive to get a little better every day, and I'm sure that this spirit will also be noticeable in the context of our collaboration."
