A rustling in the green forest: Coop launches organic magazine Verde
Verde, the organic magazine published by retail giant Coop, made its debut on Tuesday with an initial print run of 3.3 million copies. It is fully in line with a trend in publications that aim to combine a life of enjoyment with environmental ambitions.
The organic magazine Verde from retail giant Coop was published for the first time on Tuesday with an initial circulation of 3.3 million copies. It aims to provide information in carefully researched reports on interesting aspects and background information on organic and nutrition, lifestyle and fashion, according to a press release. Like the recently published Ecolife magazine and other publications that have been announced, the magazine is thus moving closer to Lohas - Lifestyle of Health and Sustainability - a trend creation that aims to combine a pleasurable lifestyle with environmental protection ambitions.
The new magazine has 48 pages and is published in the three national languages German, French and Italian. As a broad marketing measure, the first edition was enclosed with the Coop newspaper and other publications such as SI Style, Bilanz, NZZ Folio and L'Hebdo. In future, the organic magazine will be published four times a year and will also be available online and for subscription at Coop.ch/verde. Coop sees the magazine as an expansion of its position in the Swiss organic market, in which it claims market leadership.
The new magazine has 48 pages and is published in the three national languages German, French and Italian. As a broad marketing measure, the first edition was enclosed with the Coop newspaper and other publications such as SI Style, Bilanz, NZZ Folio and L'Hebdo. In future, the organic magazine will be published four times a year and will also be available online and for subscription at Coop.ch/verde. Coop sees the magazine as an expansion of its position in the Swiss organic market, in which it claims market leadership.
