Startbahnwest honored at the advertising congress
Under the theme «Testfeld Zukunft,» the 19th Advertising Congress—the largest German-language event for young professionals in the communications industry—took place in Berlin from June 10 to 12, 2010. Startbahnwest was the only advertising agency from Switzerland to participate. And it won the 2010 Communications Award for the best overall concept (best strategy and best creative work).
In the run-up to the advertising congress, 200 students were selected by means of an idea test. On the first two days, the participants developed communication concepts under the guidance of an agency. This year it was for an online platform of the Frankfurter Allgemeine Zeitung. After intensive days of brainstorming, research, strategy and creative approaches, the campaign ideas were presented on the third day and evaluated by a panel of experts. The following awards were presented: Best Overall Concept, Best Creation, Best Strategy and Best Copy Test.
(Image: Startbahnwest)
