A fragrance returns to the limelight
SFLB has realized a TV and print campaign for Mum deodorant as well as new websites for Spain, Germany, England and Switzerland.
A brand in a deep sleep: the marketing of Mum deodorant had come to a standstill due to changing brand owners and distributors. But now Mum is back in the limelight in Europe and on the Arabian Peninsula under the Swiss licensee Doetsch Grether.
The 120-year-old product is the world's oldest deodorant brand and was developed back in 1888. The new campaign also builds on this long tradition: Under the claim "Mum works. For 120 years." Spillmann Felser Leo Burnett has created a campaign that shows that Mum has been bringing people closer together for many years. So it's not just the young people of today. Many older people also got to know each other decades ago thanks to Mum and are still together today. The TV commercial shows just such couples and how they are still passionately together. The movie is available at www.vimeo.com to see. The campaign is currently running in England, Spain, Germany and Switzerland, among other countries.
The website www.mum-deo.com has also been adapted to the new look. In the next step, the international communication offensive will be reinforced with advertisements and POS material.
Andreas Panzeri
The 120-year-old product is the world's oldest deodorant brand and was developed back in 1888. The new campaign also builds on this long tradition: Under the claim "Mum works. For 120 years." Spillmann Felser Leo Burnett has created a campaign that shows that Mum has been bringing people closer together for many years. So it's not just the young people of today. Many older people also got to know each other decades ago thanks to Mum and are still together today. The TV commercial shows just such couples and how they are still passionately together. The movie is available at www.vimeo.com to see. The campaign is currently running in England, Spain, Germany and Switzerland, among other countries.
The website www.mum-deo.com has also been adapted to the new look. In the next step, the international communication offensive will be reinforced with advertisements and POS material.
Andreas Panzeri
