Creative Supply publishes handbook on brand storytelling
Following reports on B2B branding and the creation of hotel concepts, the new handbook from Zurich-based branding agency Creative Supply focuses on the art and science of brand storytelling.
The Brand Storytelling Handbook is a must-read for B2C and B2B brand owners, marketers, students and anyone interested in learning more about the origins, techniques and applications of storytelling, Creative Supply said in a statement. Based on extensive research and years of consulting experience, readers are given insights and practical tools to help brands of all sizes tell their unique stories.
The book includes stories from more than 40 brands such as Tesla, Ubisoft and Decathlon, among others. It also introduces the Brand Story Canvas, a proprietary model that helps brands tell their unique stories. In addition, case studies from brands such as On Running, Kuka and Freeletics are presented, and practical guidance on how to create your own brand story is also provided.
"Storytelling is an important part of all our projects. We look forward to sharing our passion for 
to share great storytelling and make it accessible to everyone," explains Youri Sawerschel, founder of Creative Supply.
