Maxomedia brings Homo Self Tradus to life for Swissquote

The Maxomedia agency, based in Bern and Zurich, has realized a campaign for the online trading company Swissquote. Based on the motto "Trading. Self-made", the subjects on advertisements and banners show Swissquote employees as Stone Age people of the species Homo Self Tradus. But instead of cult paintings, they draw a stock market curve on the canvas - Homo Self Tradus is exceptionally clever, according to the press release; he trades independently on the stock market and trusts his instincts.