Authorities scrutinize advertising cooperation between Google and Yahoo
The planned advertising partnership between the internet giants Yahoo and Google is now drawing the attention of antitrust regulators. According to the SDA, following the U.S. Department of Justice, the California Attorney General is now also reviewing the agreement.
The planned advertising partnership between the internet giants Yahoo and Google is now drawing the attention of antitrust regulators. According to the SDA, following the U.S. Department of Justice, the California Attorney General is now also reviewing the agreement.
Attorney General Jerry Brown has not yet launched an investigation, but is having the Department of Justice provide him with documents related to the case, the San Francisco Chronicle reported on Thursday. Google and Yahoo have a combined market share of about 90 percent in the United States.
Yahoo announced its partnership with Google in June, following Microsoft's failed takeover bid. Starting in late September, the market leader is set to place its ads on some Yahoo websites in the U.S. and Canada.
Google currently generates the highest revenue per ad. The companies plan to split the revenue. According to industry reports, Yahoo could earn $800 million a year from this arrangement. Critics fear that this will weaken competition in the online advertising market and, as a result, lead to higher advertising prices.
Attorney General Jerry Brown has not yet launched an investigation, but is having the Department of Justice provide him with documents related to the case, the San Francisco Chronicle reported on Thursday. Google and Yahoo have a combined market share of about 90 percent in the United States.
Yahoo announced its partnership with Google in June, following Microsoft's failed takeover bid. Starting in late September, the market leader is set to place its ads on some Yahoo websites in the U.S. and Canada.
Google currently generates the highest revenue per ad. The companies plan to split the revenue. According to industry reports, Yahoo could earn $800 million a year from this arrangement. Critics fear that this will weaken competition in the online advertising market and, as a result, lead to higher advertising prices.
