Mediasense changes shareholder structure: Radio stations replace Publisuisse
As Mediasense announced on Thursday during Radio Day, the private radio stations in the Radio Pool are set to take the lead in the second phase of development. As a result, Publisuisse will transfer its majority stake to the radio stations in the Swiss Radio Pool. In addition to managing and handling national radio advertising, Mediasense will now also focus on developing products that give national advertisers greater flexibility in designing their radio ads.
Mediasense's goal was and is to simplify the handling and processing of national radio advertising in Switzerland. Since entering the market in July 2007, Mediasense's main task has been to introduce the Publiplan online booking system for national radio advertising. This first phase has now been successfully completed and all Swiss radio stations can be booked via Mediasense using Publiplan.
In this first phase, Publisuisse, with its many years of expertise in marketing electronic media and its media logistics, was an indispensable partner for the Mediasense start-up. As Mediasense announced on Thursday during Radio Day, the private radio stations in the Radio Pool will take the lead for the second development phase. The majority of shares will therefore be transferred from Publisuisse to the radio stations of the Swiss Radio Pool. This was announced by Mediasense in a panel discussion led by Werbewoche editor-in-chief Pierre C. Meier.
Mediasense also intends to open up the shareholder structure to other private radio stations. As a result, Mediasense will become the processing and marketing organization for the private radio stations participating in the shareholder structure.
In addition to handling and processing national radio advertising, Mediasense is now also focusing on the development of products that allow national advertising clients more flexibility in the design of radio advertising and thus make radio advertising more attractive overall. As before, Mediasense's declared main objective is to "promote radio as an advertising medium with attractive products in close cooperation with media agencies, intermediaries and private radio stations".
In this first phase, Publisuisse, with its many years of expertise in marketing electronic media and its media logistics, was an indispensable partner for the Mediasense start-up. As Mediasense announced on Thursday during Radio Day, the private radio stations in the Radio Pool will take the lead for the second development phase. The majority of shares will therefore be transferred from Publisuisse to the radio stations of the Swiss Radio Pool. This was announced by Mediasense in a panel discussion led by Werbewoche editor-in-chief Pierre C. Meier.
Mediasense also intends to open up the shareholder structure to other private radio stations. As a result, Mediasense will become the processing and marketing organization for the private radio stations participating in the shareholder structure.
In addition to handling and processing national radio advertising, Mediasense is now also focusing on the development of products that allow national advertising clients more flexibility in the design of radio advertising and thus make radio advertising more attractive overall. As before, Mediasense's declared main objective is to "promote radio as an advertising medium with attractive products in close cooperation with media agencies, intermediaries and private radio stations".
