Hello: Only half done for Sunrise
Go Halfway: To visualize a half-price promotion at Sunrise, the Munich-based agency Hello uses only half of the ad space each time.
To visualize a half-price promotion for Sunrise's mobile high-speed Internet "T@ke Away," Munich-based agency Hello used only half of all booked advertising space. The campaign motto "Save yourself half" is intended to explain the unusual appearance, as the agency announced on Monday. With the campaign running between September 15 and October 25, Hello is realizing its fourth project for Sunrise. Large-area and citylight posters, advertisements, flyers and POS measures will be used.
Responsible at TDC Switzerland (Sunrise): Priska Heger (Director MarCom) and Anabel Rodriguez (Senior MarcCom Manager). Responsible at Hello: Matthias Wetzel (Creative Director Text), Franziska Schaer (Art Director), Andreas Grill (Art Director), Tommy Böck (Text) and Julia Klug (Etat Director).
Responsible at TDC Switzerland (Sunrise): Priska Heger (Director MarCom) and Anabel Rodriguez (Senior MarcCom Manager). Responsible at Hello: Matthias Wetzel (Creative Director Text), Franziska Schaer (Art Director), Andreas Grill (Art Director), Tommy Böck (Text) and Julia Klug (Etat Director).
