Kaspar Loeb becomes Senior Partner of the Dynamics Group
Kaspar Loeb, the outgoing CEO of Saatchi & Saatchi Switzerland, will become a senior partner at the Dynamics Group. The 54-year-old communications and brand strategist will assume his new position in the fall of 2010.
The Dynamics Group offers consulting services in the areas of strategy development, communications management and research from its offices in Zurich, Bern and Geneva. Kaspar Loeb is based in Zurich and advises companies on strategic positioning and strategic brand and communications management.
After graduating from the University of Basel with a degree in law, Kaspar Loeb attended the Ringier School of Journalism. He worked as a journalist for twelve years in various national print (Weltwoche, Politik & Wirtschaft) and electronic media (DRS 3). Loeb was involved in the development of the Sonntagszeitung (Tamedia) and Cash TV, where he worked as a presenter. In 1995, Loeb joined the brand consultants Zintzmeyer & Lux, which was later acquired by Interbrand. From 2000 to 2010, he was CEO of the advertising agencies Seiler DDB, Publicis and Saatchi & Saatchi, for which he set up the Zurich office.
After graduating from the University of Basel with a degree in law, Kaspar Loeb attended the Ringier School of Journalism. He worked as a journalist for twelve years in various national print (Weltwoche, Politik & Wirtschaft) and electronic media (DRS 3). Loeb was involved in the development of the Sonntagszeitung (Tamedia) and Cash TV, where he worked as a presenter. In 1995, Loeb joined the brand consultants Zintzmeyer & Lux, which was later acquired by Interbrand. From 2000 to 2010, he was CEO of the advertising agencies Seiler DDB, Publicis and Saatchi & Saatchi, for which he set up the Zurich office.
