Radio 1 lost a massive number of listeners in August
After a strong start in its first three months, the adult-oriented station Radio 1 lost about a third of its listeners in August. It seems that listeners' initial curiosity has faded.
Roger Schawinski's adult station Radio 1 lost around a third of its listeners in August after a good start in the first three months. This was reported by Newsnetz, based on as yet unpublished figures from Publica Data. In June, Schawinski published listener figures for the first time; 110,000 people tuned into his radio station every day in the first three months after its launch. In the summer months - from May 26 to August 25 - the station only reached an average of 81,700 listeners per day.
The figures are surprising, as Radio 1 - despite a smaller broadcasting area limited to Zurich and the surrounding area - was already hot on the heels of its main competitors Radio 24 and Energy Zurich. However, the loss cannot be attributed to the summer vacations, as both rival radio stations have seen a slight increase in listenership in the same period. Apparently, listeners' initial curiosity has evaporated. However, if Radio 1 wins the bid for the larger Zurich-Glarus license area, it should be rid of its worries.
(Image: Keystone)
The figures are surprising, as Radio 1 - despite a smaller broadcasting area limited to Zurich and the surrounding area - was already hot on the heels of its main competitors Radio 24 and Energy Zurich. However, the loss cannot be attributed to the summer vacations, as both rival radio stations have seen a slight increase in listenership in the same period. Apparently, listeners' initial curiosity has evaporated. However, if Radio 1 wins the bid for the larger Zurich-Glarus license area, it should be rid of its worries.
(Image: Keystone)
