It pays to compare
KSB/SJ communicates clearly and concisely to price-conscious customers.
Coop stands for unparalleled variety, Coop stands for its pioneering role in sustainability - and the longer, the more it is recognized that Coop also stands for low prices. Especially with Coop's own brand Coop Qualité & Prix. With 500 items, Coop's own brand Qualité & Prix is of course the basis of the Coop range. And with the emphasis in the claim on "For 500 times cheaper & better", the aspect of absolute value for money is brought to the point.
Krieg Schlupp Bürge/Springer & Jacoby communicates this price leadership for Coop in a current campaign that is as charming as it is appealing.
KSB/SJ's "For the price-conscious" campaign, which has been appearing on advertisements and posters throughout Switzerland for some time now, is a competitive sales pitch without the subjects losing their humor.
The campaign makes people smile - and also encourages discussion and commentary up and down the country. (pan)
Krieg Schlupp Bürge/Springer & Jacoby communicates this price leadership for Coop in a current campaign that is as charming as it is appealing.
KSB/SJ's "For the price-conscious" campaign, which has been appearing on advertisements and posters throughout Switzerland for some time now, is a competitive sales pitch without the subjects losing their humor.
The campaign makes people smile - and also encourages discussion and commentary up and down the country. (pan)
