Numerous Swiss winners at the German Brand Award 2021
Among the winners of the 2021 German Brand Award are several Swiss companies and agencies. Planted received a «Best of Best» award.
The German Brand Award was presented for the sixth time. The competition, which was initiated by the German Design Council, presents the most innovative brand appearances as well as creative campaigns.
2021, a total of 13 "Best of Best" awards were presented, the highest honor of the Brand Awards. Among them is Planted, a Swiss company. Together with its creative agency Foundry, the ETH spin-off was able to secure the title of "Sustainable Brand of the Year. In addition, there was one gold and two silver awards.
The "Best of Best" winners at a glance
- Corporate Brand of the Year: RWE
- Employer Brand of the Year: MHP Management- und IT-Beratung
- Digital Brand of the Year: Adam Riese (Wüstenrot & Württembergische Group [W&W])
- Brand Efficiency of the Year: IU Internationale Hochschule (International University of Applied Sciences Bad Honnef)
- Brand Experience of the Year: Deutsche Telekom AG (Magenta Moon Campus; flora&faunavisions)
- Lighthouse Project of the Year: BMW Motorrad (smartphone instead of trade fair presentation - digital transformation of product launches at BMW Motorrad; LOBECO GmbH)
- Brand Strategy of the Year: Sartorius (Sartorius Brand Relaunch; loved GmbH)
- Brand Innovation of the Year: Deutsche Telekom AG (Liquid Brand Design; MetaDesign)
- Product Brand of the Year: Womanizer
- Service Brand of the Year: FPS Attorneys & Notaries (APPEL NOWITZKI)
- Sustainable Brand of the Year: Planted (Foundry Berlin)
- Brand Impact of the Year: Regionique
- Brand Revival of the Year: Oventrop
German Brand Award 2021
The Swiss winners
| Category | Project name | Client | Contractor |
|---|---|---|---|
| Sustainable Brand of the Year | Planted | Planted | Foundry |
| Brand Innovation and New Business Models | Planted | Planted | Foundry |
| Brand Design - Product Brand | Alprose | Chocolat Alprose | Real |
| Brand Communication - Brand Events, Fairs & Exhibitions | A Switzerland for children. Really? | Child Protection Switzerland | Bellprat Partner |
| Brand Impact of the Year | Tastyrevolution | Planted | Foundry |
| Fast Moving Consumer Goods | Planted | Planted | Foundry |
| Brand Design - Packaging | Mammoth Packaging | Mammoth | Germ Identity |
| Lighthouse Project of the Year | Mammoth Packaging | Mammoth | Germ Identity |
| Brand Design - Corporate Brand | Au Park | Intershop Holding | Farner |
| Brand Communication - Integrated Campaign | Züri goes wild | Zurich Cantonal Bank | Cash Cow Farmers Zurich |
| Branded Activities During Covid 19 | Corona Content Campaign | Comparis | |
| Tools & Gardening | Conductor | Schaffner AG | |
| Brand Design - Corporate Brand | Breast Center Rheinfelden | Fricktal Health Center | Modulator |
| Brand Design - Corporate Brand | OST | OST - Swiss University of Applied Sciences | Germ Identity |
| Brand Communication - Guerilla Marketing | Lidl sneakers | Lidl Switzerland | |
| Brand Communication - Brand Events, Fairs & Exhibitions | Argolite Swissbau 2020 | Argolite | Aroma |
| Brand Communication - Storytelling & Content Marketing | Revue | Fricktal Health Center | Modulator |
| Education & Research | ZbW | Center professional development | |
| Lighthouse Project of the Year | Corona Content Campaign | Comparis | |
| Brand Communication - Print | Less is more | Felix Partner Architecture | |
| Brand Communication - Web & Mobile | Architecture and design: interdisciplinary and multifunctional | Felix Partner Architecture | |
| Brand Design - Product Brand | Sigvaris | Sigvaris Management | |
| Lighthouse Project of the Year | OST | OST - Swiss University of Applied Sciences | Germ Identity |
| Brand Strategy of the Year | Lidl sneakers | Lidl Switzerland |
Source: German Brand Award
