GGK uses striking images to raise awareness of the urgent need for donations
Donation barometers show that donations are massively increased during acute disasters. However, there is need and misery every day. That is why the Swiss Red Cross believes that every day is also an opportunity to donate. Based on this idea, the Red Cross is launching a cross-media fundraising campaign tomorrow.
Donation barometers show that donations are massively increased during acute disasters. However, there is need and misery every day. That is why the Swiss Red Cross believes that every day is also an opportunity to donate. Based on this idea, the Red Cross is launching a cross-media fundraising campaign tomorrow.
The innovative campaign by the GGK agency uses various examples to show what the SRC does with donations on a daily basis. At the beginning of the week, two SRC employees traveled to Nepal, where many aid projects are currently being carried out. Every morning, footage is taken on location of the situation in the needy areas of Nepal, and the SRC employees report on how the Red Cross is combating misery there.
These recordings are then transmitted to Switzerland by satellite, where they are processed into a commercial and can be seen in the afternoon on video screens in train stations and on the SRC and GGK websites and on Youtube.com. The spots are then broadcast on Swiss television in the evening.
These spots, which are produced daily, are supported by full-page advertisements. According to the agency, Julien Witt from JBW Media played a key role in the creative development of the campaign concept with ideas for cross-media implementation.
The innovative campaign by the GGK agency uses various examples to show what the SRC does with donations on a daily basis. At the beginning of the week, two SRC employees traveled to Nepal, where many aid projects are currently being carried out. Every morning, footage is taken on location of the situation in the needy areas of Nepal, and the SRC employees report on how the Red Cross is combating misery there.
These recordings are then transmitted to Switzerland by satellite, where they are processed into a commercial and can be seen in the afternoon on video screens in train stations and on the SRC and GGK websites and on Youtube.com. The spots are then broadcast on Swiss television in the evening.
These spots, which are produced daily, are supported by full-page advertisements. According to the agency, Julien Witt from JBW Media played a key role in the creative development of the campaign concept with ideas for cross-media implementation.
