Wirz for the Graubünden brand: Closeness to nature hardens
In the "NaturMetropole" Graubünden, parents can live and work very close to nature. And what happens to their children in the process is shown by the new campaign from Wirz.
After work, you can be out in nature very quickly. That's good for your work-life balance and for your health. And children also benefit from it. If they play outside a lot and move around freely, this promotes their physical and mental development. They almost automatically become hardened little Rambos.
Wirz's location campaign for the Graubünden brand draws attention to this in two documentary-style films - the parents who have moved here deal with the fact that their daughter cuts down mighty trees or jumps down spectacular waterfalls as a matter of course. The films show young and expectant parents that Graubünden not only offers them diverse career and leisure opportunities, but also opens up a natural environment for their children.
Alongside various banner and social media formats as well as print ads, the two films form the next wave of the multi-year campaign to promote Graubünden as a "natural metropolis". After the attractive career opportunities in the canton have been highlighted so far, interested newcomers are now invited to the Hub "Living and Working in Graubünden" with articles about childcare, schools, leisure and real estate opportunities and more.
The campaign has been on air since Monday.
