My Sign launches campaign for new Allianz direct sales force
With the launch of the Allianz24.ch website, the insurance provider Allianz Suisse entered the direct sales market in August. To position the new brand, a nationwide campaign with the slogan «Open 24 hours» is now underway.
Insurance provider Allianz Suisse entered the direct sales market in August with the Allianz24.ch website. A nationwide campaign with the motto "Open 24 hours" is now being carried out to position the new brand. Part of the online campaign is a competition that invites customers to calculate their premiums, according to a press release from the My Sign agency.
In addition to the online competition, customers are targeted with promotional campaigns, petrol pump and poster advertising and direct mailings.
The My Sign agency is responsible for the realization, concept development and design of the campaign.
Responsible at My Sign: Reto Baumgartner (Executive Board), Urs Koller (Executive Board).
In addition to the online competition, customers are targeted with promotional campaigns, petrol pump and poster advertising and direct mailings.
The My Sign agency is responsible for the realization, concept development and design of the campaign.
Responsible at My Sign: Reto Baumgartner (Executive Board), Urs Koller (Executive Board).
