In Flagranti implements new branding for Mobiliar venture capital company
Mobiliar founds the venture capital unit Lightbird to invest in technology start-ups. In Flagranti Communication prepares the company for market entry with a self-confident brand.
Mobiliar joins forces as a start-up investor and founds Lightbird Ventures. To this end, In Flagranti Communication develops the appropriate brand and online presence. The positioning as an autonomous venture capital unit allows Lightbird to move freely in the startup environment and to invest in the next generation of founders on an equal footing with leading co-investors from Europe.
With the branding concept, In Flagranti Communication creates an independent appearance for Lightbird with a noticeable proximity to Mobiliar. The company took off in 1826 with a symbolic phoenix as its trademark. In Flagranti takes up the story and combines it with the look of circuit board patterns from electrical engineering. Characteristic graphic patterns and images of large cities, urban environments or architecture from a bird's eye view, combined with Mobiliar's red brand color, are intended to create a feeling for the dynamism of start-ups.
