Sulzer, Sutter installs the Fiat 500 on megaposters
A small car in a big way: the Zurich agency Sulzer, Sutter has staged the Fiat 500 on three-dimensional megaposters in Basel and Geneva.
A small car in a big way: the Zurich agency Sulzer, Sutter has staged the Fiat 500 on three-dimensional megaposters in Basel and Geneva.
From September 11 to October 1 in Basel's Aeschenvorstadt and from October 8 to 31 on Geneva's Route des Acacias, the huge posters are not just pictures, but replicas of the real Fiat 500, with several red Fiat 500s encircling another one, which becomes drunk with love over this abundance of Cinquecento charm. The slogan: "You're turning my head".
Responsible at Fiat Group Automobiles Switzerland: Susana Prado (Marketing Manager Fiat), Timo Di Pardo (Communication Manager Fiat). Responsible at Sulzer, Sutter: Michael Kathe (CD), Sini Oh, Florian Bachofen (Art Direction), Giusi Brullo (Consulting), Think Communication (Production Installation), Starcom (Media).
From September 11 to October 1 in Basel's Aeschenvorstadt and from October 8 to 31 on Geneva's Route des Acacias, the huge posters are not just pictures, but replicas of the real Fiat 500, with several red Fiat 500s encircling another one, which becomes drunk with love over this abundance of Cinquecento charm. The slogan: "You're turning my head".
Responsible at Fiat Group Automobiles Switzerland: Susana Prado (Marketing Manager Fiat), Timo Di Pardo (Communication Manager Fiat). Responsible at Sulzer, Sutter: Michael Kathe (CD), Sini Oh, Florian Bachofen (Art Direction), Giusi Brullo (Consulting), Think Communication (Production Installation), Starcom (Media).
