Reader's Digest presents Pegasus Award for highest consumer confidence
On Wednesday, Reader's Digest magazine honored the most trustworthy brands with the Pegasus Award for highest consumer trust. The award ceremony was held at the Dolder Grand Hotel in Zurich to mark the 60th anniversary of Reader's Digest.
On Wednesday, Reader's Digest magazine honored the most trustworthy brands with the Pegasus Award for highest consumer trust. The award ceremony was held at the Dolder Grand Hotel in Zurich to mark the 60th anniversary of Reader's Digest.
The winners were determined in the European Trusted Brands 2008 consumer study, writes Readers Digest in a press release. First place in all 16 countries went to Nivea and Nokia. The Swiss food company Nestlé took first place in five countries.
Overview of all results of the consumer study in Europe
For the eighth time, the magazine determined which brands are particularly trustworthy in the eyes of consumers in 16 European countries.
The evening was hosted by television presenter Sandra Studer.
The winners were determined in the European Trusted Brands 2008 consumer study, writes Readers Digest in a press release. First place in all 16 countries went to Nivea and Nokia. The Swiss food company Nestlé took first place in five countries.
Overview of all results of the consumer study in Europe
For the eighth time, the magazine determined which brands are particularly trustworthy in the eyes of consumers in 16 European countries.
The evening was hosted by television presenter Sandra Studer.
