Initiative committee promotes hemp initiative with the colors of the Federal Council parties
At the heart of the campaign for a Yes to the hemp initiative are four posters that advertise in the colors of the Federal Council parties. The initiative committee wants to suggest that the initiative could actually be supported by all of them. However, the Federal Council parties are also reminded in an ironic way that their representatives in the Federal Council and Council of States had already voted in favor of an almost identical bill once before. It is certainly a cheeky move.
Four posters in the colors of the Federal Council parties are the focus of the campaign for a Yes to the hemp initiative on November 30. The initiative committee wants to symbolize the fact that the proposal, albeit in a modified form and a few years earlier, was actually once supported by all parties.
(See below for pictures of the posters)
"You know that our model is practically identical to the model proposed by the Federal Council in its message in 2001," said Geri Müller (Greens/AG), National Councillor and Co-President of the non-partisan "Yes to the hemp initiative" committee, to the media in Bern on Monday. "At the time, the Federal Council represented the four major parties. That's why we designed our poster campaign in the style of the major parties."
Not only the colors and typography are reminiscent of the appearance of the parties, the campaign also advertises with the principles of the four Federal Council parties, applied to the hemp issue. For example, the poster in the colors of the FDP (blue, white and black) advertises with the slogan "Stop Prohibition State - Yes to the Hemp Initiative".
The posters are not signed by the parties. "We don't want to make a fake," said Müller. While the FDP and SP support the hemp initiative, the CVP and SVP reject the bill.
The four subjects can be seen individually, but also together on one poster in a global format. The concept was developed by the initiative committee together with the communications agency Arnold. Inhalt und Form from Stäfa.
(See below for pictures of the posters)
"You know that our model is practically identical to the model proposed by the Federal Council in its message in 2001," said Geri Müller (Greens/AG), National Councillor and Co-President of the non-partisan "Yes to the hemp initiative" committee, to the media in Bern on Monday. "At the time, the Federal Council represented the four major parties. That's why we designed our poster campaign in the style of the major parties."
Not only the colors and typography are reminiscent of the appearance of the parties, the campaign also advertises with the principles of the four Federal Council parties, applied to the hemp issue. For example, the poster in the colors of the FDP (blue, white and black) advertises with the slogan "Stop Prohibition State - Yes to the Hemp Initiative".
The posters are not signed by the parties. "We don't want to make a fake," said Müller. While the FDP and SP support the hemp initiative, the CVP and SVP reject the bill.
The four subjects can be seen individually, but also together on one poster in a global format. The concept was developed by the initiative committee together with the communications agency Arnold. Inhalt und Form from Stäfa.
