Gemi: Internet Continues to Grow in August
According to the Goldbach Media Index (Gemi), advertising intensity in August fell by one index point to 199 across all media tracked by Media Focus. The Internet, however, posted a positive result, with a steady increase of three points to 295.
According to the Goldbach Media Index (Gemi), advertising pressure in the month of August fell by one index point to 199 for the total media covered by Media Focus. By contrast, the Internet medium recorded a positive result with a continuous increase of three points to 295. Radio also recorded an increase, namely by one index point to 264. Teletext recorded an increase of 9 points to 149. TV fell more sharply than in the previous month, namely by 3 index points to 460. As a result, the index for electronic media as a whole also fell by 2 points to 437.
