KSB/SJ guarantees lowest price for articles from Coop Prix Garantie
Effective immediately, Coop is offering a lowest-price guarantee on all Prix Garantie products. The campaign was created by the agency KSB/SJ.
With immediate effect, Coop is offering a lowest price guarantee on all Prix Garantie products in over 800 supermarkets. Coop therefore guarantees that the Prix Garantie products are as cheap as the cheapest comparable items at Migros, Aldi or Denner. With the lowest price guarantee and the renewed price reduction on 50 products, Coop is helping to maintain purchasing power, according to a press release. The independent market research company Nielsen determines the comparison articles and surveys the prices of the competition on a monthly basis on behalf of Coop. In addition, Coop checks all prices itself on a weekly basis to ensure the lowest price guarantee.
The campaign was created by the Zurich agency KSB/SJ. The opening advertisement was seen throughout the Sunday press. According to the agency, the campaign also communicated that Prix Garantie prices can be relied on without being seen. The deliberately "inexpensive" campaign look in print also underlines this statement. In the new Prix Garantie film, the message "For prices you can rely on." is also implemented. >> to the movie
The campaign appears nationally in all major daily and Sunday newspapers, in various magazines, at selected poster sites, at every POS and on television.
The campaign was created by the Zurich agency KSB/SJ. The opening advertisement was seen throughout the Sunday press. According to the agency, the campaign also communicated that Prix Garantie prices can be relied on without being seen. The deliberately "inexpensive" campaign look in print also underlines this statement. In the new Prix Garantie film, the message "For prices you can rely on." is also implemented. >> to the movie
The campaign appears nationally in all major daily and Sunday newspapers, in various magazines, at selected poster sites, at every POS and on television.
Responsible at Coop: Jürg Peritz (Head of Marketing/Procurement), Roland Frefel (Head of Category Management), Lydie Goltdammer (Head of Advertising Realization), Stefan Schwär (Project Manager). Responsible at KSB/SJ: Andreas Mädler (CD), Robin Strebel, Tino Heuter (AD), Beat Egger, Andy Lusti (text), Dany Kielholz (consulting management), Rahel Isler, Sabrina Arthur (consulting), Michèle Seligmann (agency producing). Production: Combo Entertainment. Director, Producer: Siro Micheroli, Roman Peritz. Music: Nova International. DTP, photo, image editing, litho: Detail AG. Media: Coop Media, Karin Heliopoulos and Initiative Media Western AG.
Launch advertisement in the Sunday press
