In Flagranti visualizes appeal for donations for the Cerebral Foundation
The advertising agency In Flagranti from Lys is implementing a long-term fundraising campaign on behalf of the Swiss Foundation for Children with Cerebral Palsy. Posters, advertisements and a TV commercial are being used.
The advertising agency In Flagranti from Lys is implementing a long-term fundraising campaign on behalf of the Swiss Foundation for Children with Cerebral Palsy.
The posters show children who want to make their parents happy with a gift. The gifts, which are not quite perfect due to the children's disabilities, are intended to make the viewer put themselves in their parents' shoes - a possibly beautiful, but not always easy relationship.
The appeal for donations is aimed at private individuals and companies. The campaign uses posters, advertisements and a TV commercial, which the agency realized together with the Biel-based film production platform Element P.
The posters show children who want to make their parents happy with a gift. The gifts, which are not quite perfect due to the children's disabilities, are intended to make the viewer put themselves in their parents' shoes - a possibly beautiful, but not always easy relationship.
The appeal for donations is aimed at private individuals and companies. The campaign uses posters, advertisements and a TV commercial, which the agency realized together with the Biel-based film production platform Element P.
