Tamedia honors the most successful articles with the Subscription Awards

On Tuesday, the fourth internal journalism conference LEAD took place - for the first time in a purely virtual setting. Around 160 editorial colleagues from Tamedia and 20 minutes from German- and French-speaking Switzerland accepted the invitation. Among others, the conference was attended by Lotta Edling, Editorial Director at Bonnier News in Sweden, Martin Kotynek, Editor-in-Chief of the Standard, Ben Smith, media columnist for the New York Times or Sandra Cortesi, Director of Youth & Media at Harvard University's Berkman Klein Center. The subscription awards were also presented for the first time at this year's LEAD conference.

In the "Conversion Stars" category, awards were given to the articles from Tamedia news platforms and the Tamedia editorial team that led to the most new subscription registrations. The prizes in the "Subscriber Stars" category went to those stories with the highest usage time. The measurement period was from mid-April 2020 to mid-April 2021, and awards were given, among others, to the article "Berner Studie zu Corona-Massnahmen: Lockdown a week later would have claimed over 6,000 more victims" by Oliver Zihlmann, Christian Brönnimann, Roland Gamp and Sven Cornehls, published on June 27, 2020, and "Millions cachés à Genève: Le banquier romand qui protégeait les secrets de Juan Carlos" by Sylvain Besson and Caroline Zumbach, published on December 20, 2020.

A special prize was awarded to the Corona Dashboard, which shows the latest figures on Covid-19 every day on the Tamedia news platforms and attracted widespread international attention, and the Magglingen Protocols. The research into the abuses at the Magglingen sports center, which appeared in the magazine and Le Matin Dimanche, caused high waves and was the most successful Tamedia article in 2020.

"Reporting on Corona in all its facets was at the center of the work of Tamedia's editorial teams last year, and this is also reflected in the subscription awards," explains Christoph Zimmer, Chief Product Officer at Tamedia. "The list of award-winning articles then reads like a review of this extraordinary year, always accompanied by the latest Corona figures. In addition, we succeeded again and again in convincing readers with other research and with stories from real life. Tamedia honors these outstanding achievements with the Subscription Awards."

The winners per category

"Conversion Stars" 

• Bern study on Corona measures: Lockdown one week later would have caused over 6000 more victims: Oliver Zihlmann, Christian Brönnimann, Roland Gamp, Sven Cornehls / Editors Tamedia German-speaking Switzerland
• Vegetarian in the confines: feasting among digital nomadsBeat Metzler, Marcel Reuss / Tages-Anzeiger
• Infectiologist on Switzerland strategy: "Coronavirus seems less dangerous than commonly thought": Mischa Aebi, Adrian Schmid / SonntagsZeitung
• Virus mutation in the canton of Bern: The British Corona variant has already spread strongly in Bern: Marius Aschwanden / Bernese Newspaper, Langenthaler Tagblatt, Bernese Oberland, Thuner Tagblatt 
• Ursula Wyss steps down: Spurned love: Naomi Jones / The Covenant
• Incorrigible shoppers: What Swiss shopping tourists face in GermanySimon Bordier / Basel Newspaper
• Vaccination in Winterthur: Winterthur seeks hundreds of employees for vaccination center: Thomas Münzel / Der Landbote, Zürcher Unterländer, Zürichsee-Zeitung
• Placement potentiel sur la liste rouge: Que faire si vous avez prévu de vous rendre en France?: Gabriel Sassoon / Editing Tamedia Western Switzerland
• Millions cachés à Genève: Le banquier romand qui protégeait les secrets de Juan CarlosSylvain Besson, Caroline Zumbach / Le Matin Dimanche
• Drame aux Rochers-de-Naye: "J'étais à 1 mètre de lui lorsque l'avalanche est partie": Stéphanie Arboit / 24 heures
• Attestation ou pas? Nos réponses: Ce qu'il vous faut savoir avant de vous rendre en France: Luca di Stefano / Tribune de Genève

"Subscriber Stars"

• Federal Council tightens Corona regime: What the Corona rules mean for everyday life, leisure and the workplace: Markus Häfliger, Fabian Fellmann / Editors Tamedia German-speaking Switzerland
• Radical Neo-Nazi Cell: The Iron Youth from Winterthur and their Dream of the Apocalypse: Kevin Brühlmann, Kurt Pelda / Tages-Anzeiger
• Frustration in the search for a partner: "Single because the choice sucks".: Nadja Pastega / SonntagsZeitung
• Corona rebel on Youtube: The Velomech from the Gürbetal who became a conspirator: Johannes Reichen / Berner Zeitung, Langenthaler Tagblatt, Berner Oberländer, Thuner Tagblatt 
• "Disturbingly" many unknowns: Where Bernese infect themselves with Sars-CoV-2: Noah Fend / The Covenant
• Efficient control: Greener from Liestal showers wasps instead of killing them: Katrin Hauser / Basel Newspaper
• Hospital scandal: Anger after dismissal of head physician in Bülach hospital: Sharon Saameli / Der Landbote, Zürcher Unterländer, Zürichsee-Zeitung
• Pandémie: Deuxième vague: le drame s'est joué au coeur de l'été: Sylvain Besson, Christian Brönnimann / Editors Tamedia Western Switzerland
• Darius Rochebin à LCI: La vérité sur l'affaire Darius: Christophe Passer / Le Matin Dimanche
• Violation des règles sanitaires à Lausanne: Le Great Escape sera puni pour sa "dernière fête".: Joëlle Fabre / 24 heures
• Incidence du Covid-19: Comment Genève en est arrivé au record d'Europe: Marc Moulin / Tribune de Genève

"Special Prize"

• Corona Dashboard: Marc Brupbacher, Patrick Vögeli, Sebastian Broschinski, Mathias Lutz, Andreas Moor, Duc-Quang Nguyen, Mathieu Rudaz / Tamedia News Platforms

Magglingen Protocols: Christof Gertsch, Mikael Krogerus / The Magazine and Jean-Claude Schertenleib, Christian Despont / Le Matin Dimanche