Riposa gives his own in his sleep
Euro RSCG, in collaboration with Snap Film, has produced a dreamlike commercial for Riposa brand back mattresses.
The claim in the advertising for Riposa is "for a strong back". To communicate this argument, Euro RSCG used the idea of "train your back while you sleep".
For Snap Film, this story was more or less a made bed to be able to realize another pretty well-rested commercial. "With the commercial for Riposa, we can show that we are not just a production for funny comedy films, but that we also have the people to shoot stylish commercials with great imagery," says Michael Kindermann at Snap Film in Zurich. For him, the Riposa project was tailor-made for Nico Beyer. This top international director is new to Snap's portfolio - but has been in the business for over 17 years. Beyer worked with Kindermann back in 1992, when he was still in Hamburg. Now they have found each other again. In addition to representing Nico Beyer in Switzerland, Snap Film is also responsible for the Asian market, the Middle East and "some European countries", as Kindermann explains. As a contract with Frank Brendel has also been signed recently, Snap is making clear its intention to realize more international films from Switzerland in the future.
>To the spot
In the Riposa commercial, people do sport while they sleep. They illustrate the campaign idea of strengthening the body while sleeping. The film was shot in Zurich's City indoor swimming pool and on the Sihlhölzli sports field using a high-speed camera. The Phantom was developed for military purposes and records 1000 images per second. As the film was shot at night, a lot of additional and skillfully used light was required. The camera also had to work under water in the indoor swimming pool. The actors were sports professionals who were able to show an absolutely confident physical feeling even with their eyes closed.
Andreas Panzeri
For Snap Film, this story was more or less a made bed to be able to realize another pretty well-rested commercial. "With the commercial for Riposa, we can show that we are not just a production for funny comedy films, but that we also have the people to shoot stylish commercials with great imagery," says Michael Kindermann at Snap Film in Zurich. For him, the Riposa project was tailor-made for Nico Beyer. This top international director is new to Snap's portfolio - but has been in the business for over 17 years. Beyer worked with Kindermann back in 1992, when he was still in Hamburg. Now they have found each other again. In addition to representing Nico Beyer in Switzerland, Snap Film is also responsible for the Asian market, the Middle East and "some European countries", as Kindermann explains. As a contract with Frank Brendel has also been signed recently, Snap is making clear its intention to realize more international films from Switzerland in the future.
>To the spot
In the Riposa commercial, people do sport while they sleep. They illustrate the campaign idea of strengthening the body while sleeping. The film was shot in Zurich's City indoor swimming pool and on the Sihlhölzli sports field using a high-speed camera. The Phantom was developed for military purposes and records 1000 images per second. As the film was shot at night, a lot of additional and skillfully used light was required. The camera also had to work under water in the indoor swimming pool. The actors were sports professionals who were able to show an absolutely confident physical feeling even with their eyes closed.
Andreas Panzeri
Nico Beyerwho created the Riposa commercial for Snap Film and Euro RSCG, has also shot for companies such as Lexus, Mercedes, MTV, BMW, Lucky Strike, Nike, Panasonic, Nissan, Coca-Cola and Swatch. Beyer enjoys working with new visual ideas and is constantly looking for new techniques and ways to implement them. Beyer studied graphics and design before he started working as a video artist.
