Global newspaper market on the upswing
According to the World Association of Newspapers (WAN), the global newspaper market is on the rise. Newspaper revenue is expected to rise from $186.2 billion to $207.8 billion by 2012, said WAN President Gavin O’Reilly at the German Newspaper Publishers’ Congress in Berlin.
According to the World Association of Newspapers (WAN), the global newspaper market is on the upswing. Newspaper sales will increase from 186.2 billion dollars to 207.8 billion dollars by 2012, according to WAN President Gavin O'Reilly at the Congress of German Newspaper Publishers in Berlin. "The image of an industry in crisis is misleading," O'Reilly is quoted as saying in the Frankfurter Allgemeine Zeitung. However, free newspapers could prove to be a threat. In Europe, 23 percent of newspapers are already free. Publishers should take this just as seriously as the Internet or mobile communication.
O'Reilly is convinced that the Internet offers opportunities for newspaper brands in particular, as can be read in the Süddeutsche Zeitung. On the one hand, online users consider print advertising to be twice as credible as internet ads, and on the other hand, the combination with online presence would bring newspaper publishers a 100 percent increase in reach - more than any other combination of two media.
O'Reilly is convinced that the Internet offers opportunities for newspaper brands in particular, as can be read in the Süddeutsche Zeitung. On the one hand, online users consider print advertising to be twice as credible as internet ads, and on the other hand, the combination with online presence would bring newspaper publishers a 100 percent increase in reach - more than any other combination of two media.
