First learn Swiss German with Publicis and Swiss, then fly to Zurich
The airline Swiss has recently started working with the Swiss advertising agency Publicis. One of the first projects that Publicis has realized for the airline concerns the daily flights from Germany to Switzerland.
The airline Swiss has recently started working with the Swiss advertising agency Publicis. One of the first projects that Publicis has realized for the airline concerns the daily flights from Germany to Switzerland.
Swiss flies to Zurich several times a day from Hamburg, Berlin, Hanover and Stuttgart. This is now being publicized in Germany with advertisements, posters and radio spots. The radio spots are particularly memorable: they are little Swiss German courses for our neighbors.
Responsible at Swiss: Marcel Benz (Head of Marketing Communications), Christine Moch (Manager Advertising), Corinne Weishaupt (Advertising), Stefan Anetzeder (Advertising). Responsible at Publicis: Martin Denecke (CCO), Peter Rettinghausen (Creative Director), Ralph Halder (Creative Director), Denis Schwarz (Art Director), Stephan Lanz and Myriam Mojon (Consultants).
Swiss flies to Zurich several times a day from Hamburg, Berlin, Hanover and Stuttgart. This is now being publicized in Germany with advertisements, posters and radio spots. The radio spots are particularly memorable: they are little Swiss German courses for our neighbors.
Responsible at Swiss: Marcel Benz (Head of Marketing Communications), Christine Moch (Manager Advertising), Corinne Weishaupt (Advertising), Stefan Anetzeder (Advertising). Responsible at Publicis: Martin Denecke (CCO), Peter Rettinghausen (Creative Director), Ralph Halder (Creative Director), Denis Schwarz (Art Director), Stephan Lanz and Myriam Mojon (Consultants).
To the radio spot lesson 8
To the radio spot lesson 6
To the radio spot lesson 12
