Migros cooperates with Sharely
The Migros Zurich cooperative has entered into a partnership with the rental platform Sharely. Four pilot projects are getting underway at Migros Do-it home improvement stores. This is reported by the Handelszeitung in its latest issue.
"Sharely fits perfectly with our sustainability strategy and the further development of Do it + Garden," says Marcel Leimgruber, Head of Division Do it + Garden at the Migros Zurich Cooperative, commenting on the Handelszeitung. This involves renting out exhibits or returned goods, which are to be put to further use in the sense of a circular economy. "We are now testing whether our offer is well received by customers, how handling works in the stores and how the technical and operational processes can be further optimized," explains Sharely CEO Lucie Rein. "In a further step, after the successful completion of our pilot projects with Migros, we will examine the rollout for the whole of Switzerland," says Rein.
In the partnership, Sharely earns 20 percent of the rental fee, with 80 percent going to Migros, according to the Handelszeitung writes.
