New layout and concept give Le Matin a new look
The relaunch of Le Matin was announced a long time ago, and on Tuesday the French tabloid appeared for the first time in a new form, with a new logo and new font. The newspaper from Edipresse continues to appear in tabloid format and, contrary to what was announced, the concept color has also remained orange.
The relaunch of Le Matin has been announced for a long time - first in the spring of this year, then at the end of the summer vacation. Now it has been realized: on Tuesday, the tabloid newspaper appeared for the first time in a new form, with a new logo and different fonts. The Edipresse newspaper continues to appear in tabloid format and, contrary to what was announced, the concept color has also remained orange.
Le Matin also used the formal changes to make changes to its content. A repositioning, a clear differentiation between paid and free papers could be the last chance for the paid daily newspaper, which is suffering from free competition. With more in-depth research, more character, more opinions, more debates, more cheekiness, more human traits and more value for readers, Le Matin will set itself apart from the competition, the new editor-in-chief Ariane Dayer told Werbewoche. The tabloid wants to ask the right questions about events in Switzerland, abroad and in the People section.
At the same time, Le Matin wants to help its readers to find their way through the daily flood of news and provide them with advice, as reported by SDA. In its first issue, the newspaper gives ten pieces of advice on how people should invest their assets in the face of the financial crisis. There were also four additional pages with shopping suggestions, television and cinema programs. As before, sport plays an important role, with around 16 of the 56 pages devoted to it. The last page has been converted into a weather page.
Le Matin also used the formal changes to make changes to its content. A repositioning, a clear differentiation between paid and free papers could be the last chance for the paid daily newspaper, which is suffering from free competition. With more in-depth research, more character, more opinions, more debates, more cheekiness, more human traits and more value for readers, Le Matin will set itself apart from the competition, the new editor-in-chief Ariane Dayer told Werbewoche. The tabloid wants to ask the right questions about events in Switzerland, abroad and in the People section.
At the same time, Le Matin wants to help its readers to find their way through the daily flood of news and provide them with advice, as reported by SDA. In its first issue, the newspaper gives ten pieces of advice on how people should invest their assets in the face of the financial crisis. There were also four additional pages with shopping suggestions, television and cinema programs. As before, sport plays an important role, with around 16 of the 56 pages devoted to it. The last page has been converted into a weather page.
