Ruf Lanz for the VBZ: Creative extra line for gradual opening up
Life in Zurich is slowly getting back on track. VBZ and its lead agency, Ruf Lanz, are responding to this—with an advertising campaign featuring only VBZ routes.
After stores, stores and boutiques were allowed to reopen on March 1, restaurants and cafés have been able to serve guests on their terraces again since Monday. VBZ and Ruf Lanz are responding to the gradual easing of restrictions with a beautiful advertising line.
While the "Spring dress" motif appeared at the beginning of March to mark the opening of the stores, VBZ is now launching two further motifs to mark the opening of the terraces. All motifs are graphically consistent illustrations from the streetcar and bus lines.
In this way, VBZ is not only communicating its transport services in an unmistakable way, but is also supporting the hospitality and commercial sectors in Zurich in these difficult times. The course has already been set for further subjects for possible scenarios.
At the same time, VBZ points out in the text that the protective measures must continue to be observed so that everyone can continue on this path of gradual opening.
Responsible at VBZ: Silvia Behofsits (Head of Corporate Communications), Sherin Madassery (Junior Project Manager Corporate Communications). Responsible at Ruf Lanz: Markus Ruf (Creative Direction), Catherine Martin (Art Direction), Markus Ruf (Text), Armin Arnold (DTP), Miro Poffa (Consulting). Illustrations: Catherine Martin.
